Jurnal Pendidik dan Pendidikan, Jil. 24, 17–32,
2009
17
QUALITY EDUCATION
MANAGEMENT AT PRIVATE
UNIVERSITIES IN
BANGLADESH: AN EXPLORATORY STUDY
Mohammad
A. Ashraf and Yusnidah Ibrahim
College
of Business, Universiti Utara Malaysia,
06010,
UUM Sintok, Kedah
E-mail:
mashraf@monisys.ca, yibrahim@uum.edu.my
Mohd. H.
R. Joarder
School of
Business, United International University,
80-8A
Dhanmandi R/A, Dhaka 1209, Bangladesh
E-mail: joarder@uiu.ac.bd
Abstract: An exploratory survey was conducted to analyse the
consumers’ (students’) evaluation of private higher education sectors in
Bangladesh with particular reference to the quality as well as the cost of
education. The sample was taken on a random basis from about ten private
universities in the Dhaka metropolitan area. The respondents (students) were
asked to evaluate the quality and the cost of education at private universities
in Bangladesh. Respondents ranked the attributes according to a number of
itemised sevenpoint scale ratings bounded at each end by one of two bipolar
adjectives. The results of this study show that faculty credentials, the
academic calendar, campus facilities, research facilities and cost of education
are associated with quality education, and that the consumers feel most of the
private universities in Bangladesh provide quality education at
unreasonably higher costs.
Keywords: quality management, cost of education,
satisfaction, private universities
Abstrak: Satu kajian penerokaan telah dijalankan untuk menganalisa
penilaian pelajar ke atas sektor pengajian tinggi swasta di Bangladesh terutamanya
dari aspek kualiti dan kos pendidikan. Sampel kajian diambil secara rawak dalam
kalangan pelajar daripada 10 universiti swasta yang beroperasi dalam bandar
metropolitan Dhaka. Responden (pelajar) telah diminta menjawab untuk menjawab
soalan berkaitan kualiti dan kos pengajian di universiti swasta di Bangladesh
berasaskan skala likert tujuh titik. Hasil kajian ini menunjukkan bahawa
kredibiliti fakulti, kalendar akademik, kelengkapan kampus dan kos pendidikan
mempunyai hubungan dengan kualiti pendidikan, dan pelajar merasakan bahawa
kebanyakan universiti swasta di Bangladesh menawarkan pendidikan berkualiti pada
kos tinggi yang tidak berpatutan.
Kata kunci: pengurusan kualiti, kos pendidikan, kepuasan,
universiti swasta
